‘I am something, you see everywhere you go, what am I?’ No doubt most
Nigerians will instinctively answer ‘Jumia Mobile Week Megathon’ to
this riddle ahead of ‘Shadow’. The Jumia Mobile Week Megathon has been
by far the biggest mobile sale ever to happen in this part of the world
and the overwhelming buzz inevitably took over television screens,
radio, newspapers, social media and blogs nationwide!
Customers all over Nigeria raced to the Jumia website and app to grab
phones of their dreams at inviting prices and to also witness exclusive
phone launches. This resulted in unprecedented traffic and sales.
Predictably, it forced online and offline competition in the country to
run after Jumia by crashing their prices and searching for similar
products!
Fatoumata Ba, Managing Director Jumia Nigeria stated, ‘I think as far
as exceeding expectations go, the Jumia Mobile Week Megathon has
pleasantly surprised both Jumia and our customers. Our objectives of
making our customers happy and increasing mobile penetration in Nigeria
were very well met and I can guarantee that next year will get even much
bigger and better for each and every one of our customers’
Want to get an insider view on the activities of the historic Jumia
Mobile Week Megathon? Want some facts and figures that will help provide
a cure for your curiosity? So here you go: Did you know that the Jumia
Mobile Week Megathon trended twice on Twitter during the course of the
week? Or that the Infinix Hot was the most patronized phone during the
Jumia Mobile Week Megathon? Would you also imagine that we had more
visitors on the Jumia website during the Jumia Mobile Week than
in four weeks put together? Take a peek at the 10 gidigba facts of the Jumia Mobile Week Megathon to learn more!
Article was written by Yemi Kuti and Aisha Aburime
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